In the world of real estate, things move fast. You’re juggling clients, listings, and paperwork, all while trying to stay ahead of the competition. It’s easy to feel overwhelmed and disorganized.
But what if there was a tool that could help you streamline your business, keep track of everything, and even help you close more deals?
I’ll let you know the secret – a stellar Customer Relationship Management (CRM) system.
With the right CRM, you can spend less time on admin tasks and more time doing what you love: helping people find their dream homes.
In this updated 2024 guide, I’ve rounded up the 7 best CRMs for real estate professionals. Whether you’re a solo agent or part of a large team, there’s a CRM on this list that’s perfect for you. Let’s get started!
| Software | Best For | Pricing |
|---|---|---|
| BIGContacts | Contact Management & Email Marketing | Forever free for small teams. Paid starts at $9.99/month. |
| LionDesk | Lead Nurturing | Starts at $39/month. |
| Wise Agent | Transaction Management | Starts at $49/month. |
| Zillow Premier Agent CRM | Task & Appointment Scheduling | Custom pricing. |
| Real Geeks | Lead Generation & Marketing | Starts at $299/month. |
| Market Leader | Marketing Automation | Custom pricing. |
| RealEstateCRM | Listing Management | Starts at $19/month. |
Which Is the Best CRM for Real Estate?
Short on time? Here’s a quick look at my top 3 picks for the best real estate CRM:
BIGContacts: Ideal for startups and SMBs, BIGContacts excels at contact management and email marketing. It helps you stay organized and nurture relationships, which is crucial in real estate.
Wise Agent: Wise Agent shines in transaction management, keeping your deals on track from start to finish. While it offers effective features, some users find the interface slightly dated.
Real Geeks: This CRM is a powerhouse for lead generation and marketing, helping you attract and convert prospects. However, to fully leverage its capabilities, you may require some technical knowledge.
7 Best CRMs for Real Estate
To compile this list, I have assessed each tool’s ease of use and scalability, ensuring they meet the diverse needs of consultants. My evaluation includes my personal experiences, insights from reputable reviews, and feedback from industry peers.
1. BIGContacts – Best for Contact Management & Email Marketing for Startups & Small & Medium Businesses
Starting with BIGContacts, a dynamic CRM solution designed to enhance contact management and support business growth. I found it incredibly useful tool for organizing contacts, tracking communication, scheduling appointments, and managing tasks within the team. Its simple and intuitive design minimizes complexity, making the user experience seamless and efficient.
For real estate agents, the customization options are a standout feature. This free CRM for real estate helps you to tailor everything from data fields to user access permissions, making it one of the top CRMs for real estate. The software handles the heavy lifting by setting up tasks and reminders, ensuring you never miss a follow-up or appointment.
What really sets BIGContacts apart is its commitment to customer support. Whether you need assistance through phone, chat, or email, their team is available 24/7 to help resolve any issues you might encounter, ensuring your experience remains smooth.
What You’ll Like:
- Efficient sales pipeline tracking and marketing automation to streamline your processes to help you close deals faster
- Webform connection to capture more leads and store their information effortlessly
- Static and dynamic contact lists for effective segmentation and more targeted interactions
- Automated workflows and task management to boost productivity and get rid of manual errors
- Awesome human support 24/7 via phone, chat, and knowledge base
- The interface is user-friendly and helps in navigating easily
What You May Not Like:
- There is no dark mode for long usage periods
- No dedicated account manager for the free plan, unlike the paid
Pricing:
Forever free for small teams. Paid starts at $9.99/month.
2. LionDesk – Best for Lead Nurturing
Image Source: LionDesk
In my time using LionDesk, I was impressed by how easily it handled my entire lead nurturing process. One feature I particularly liked was the automated drip campaigns, which saved me a lot of time by consistently engaging my leads.
The integrated text and video messaging felt like a personal touch, helping me build stronger client relationships. As one of the best CRMs in real estate, its lead distribution and tracking tools were also helpful. It allowed me to monitor the entire sales pipeline with ease.
What stood out was its contact management system tailored for real estate professionals, helping me stay organized and focused. Overall, it was a powerful tool for managing clients, tracking interactions, and ensuring no lead slipped through the cracks.
What You’ll Like:
- Automated lead nurturing with auto drip campaigns to help you nurture leads and convert them into customers
- Pre-built email and text campaigns to save a considerable amount of time and effort
- Deal pipeline management to help you track your deals from start to finish
- Excellent communication tools, including video email and texting for seamless client communication
What You May Not Like:
- No built-in property management features
- Some users report that customer support is not up to the mark
Pricing:
Starts at $39/month.
3. Wise Agent – Best for Transaction Management
Image Source: Forbes
I found Wise Agent to be one of the most efficient Real estate CRMs, particularly for managing transactions with ease. Its user-friendly dashboard made it simple to handle leads, contacts, and transactions all from one place.
I liked the email drip campaigns and seamless integrations with other real estate tools, which kept my communications organized and stress-free. The transaction checklist helped me stay on top of every deal, ensuring nothing slipped through the cracks. Wise Agent’s automation features, like follow-up reminders and task assignments, saved me valuable time.
With lead generation tools, a built-in marketing suite, and effortless document storage, Wise Agent proves to be one of the top Real estate CRMs for professionals needing comprehensive transaction management and marketing support.
What You’ll Like:
- Automated workflows for lead follow-ups and tasks to save time and ensure nothing is missed
- Built-in marketing suite with drip campaigns to automate and manage client communication effectively
- Transaction management with detailed checklists to keep deals organized and on track
- Seamless document storage for easy access to important files throughout transactions
What You May Not Like:
- Limited customization options for workflows, which can hinder personalized task management
- Reporting features are basic, making it difficult to generate in-depth performance insights
Pricing:
Starts at $49/month.
4. Zillow Premier Agent CRM – Best for Task & Appointment Scheduling
Image Source: Zillow
From my firsthand experience, Zillow Premier Agent CRM became an indispensable tool that reshaped how I approached my real estate business. The task and appointment scheduling feature was more than just a calendar—it acted as my personal assistant. It ensured that I never missed a single client meeting or property viewing.
The lead management system helped me categorize clients based on their buying stage, making follow-ups more strategic and efficient. It felt tailor-made for real estate professionals, offering a unified space for managing communication, leads, and appointments.
Zillow Premier Agent CRM became essential to my workflow, enabling me to streamline processes, close deals quicker, and ultimately improve client satisfaction. It’s undoubtedly one of the best CRMs for real estate, as it helped turn chaos into clarity.
What You’ll Like:
- Automated lead routing and prioritization to ensure high-quality leads are followed up first to maximize conversions
- Effective lead nurturing programs with follow-up reminders to ensure no potential client is overlooked, helping you close more deals
- Personalized reports help monitor team performance and optimize marketing efforts
- Customizable email templates for faster and more personalized client communication
What You May Not Like:
- Offers limited value for non-Zillow users, heavily relying on Zillow traffic, which can reduce lead generation from other sources
- Advanced reporting features are lacking, making it difficult to generate detailed insights
Pricing:
Custom pricing.
5. Real Geeks – Best for Lead Generation & Marketing
Image Source: Real Geeks Help Center
I used Real Geeks to streamline my lead generation and marketing efforts, and it quickly stood out as one of the best real estate broker CRMs I’ve ever worked with. One of its standout features was the customizable IDX websites, which helped me to showcase property listings directly from MLS.
Real Geeks automatically tracked my leads from the moment they visited my website to every interaction they had. This made follow-ups much easier, as I could see exactly where each lead was in their buying journey. I was also able to run targeted Facebook ads directly through the platform.
Its built-in email and text marketing capabilities were also impressive, allowing me to further send drip campaigns to nurture leads. Real Geeks’ tools were crucial for any real estate professional to turn leads into clients efficiently, and they significantly boosted my marketing and sales efforts.
What You’ll Like:
- IDX website integration with real-time MLS updates to offer clients the most accurate and up-to-date property listings
- Automated email and text drip campaigns to nurture leads consistently without manual follow-up
- Facebook ads integration to help you run targeted campaigns directly from the platform
- Automatic lead tracking and nurturing for taking follow-ups at the right time for higher conversion rates
What You May Not Like:
- Customer support response times could be better
- Limited customization options for IDX websites can restrict the ability to tailor the site to your brand’s specific needs fully
Pricing:
Starts at $299/month.
6. Market Leader – Best for Marketing Automation
Image Source: Market Leader
Using Market Leader transformed my real estate business. The marketing automation features truly stood out, providing me with a seamless way to manage leads and reach out to potential clients without constant manual effort.
The lead generation tools were incredibly efficient, capturing high-quality leads and helping me nurture them at every stage of the sales cycle. One unique feature I appreciated was the ability to track client behavior, giving me insights into which properties they were interested in.
The integration with MLS listings kept my property data up-to-date, ensuring I could focus on sales. Market Leader remains one of the best CRMs in real estate because it combines property management, lead tracking, and client communication in one easy-to-use platform.
What You’ll Like:
- Automated email campaigns to save time and keep you connected with leads
- An effective lead generation tool that captures high-quality prospects, helping you grow your client base effectively
- Built-in marketing tools that create targeted email campaigns to enhance your reach and client engagement
- Customizable drip campaigns that nurture leads automatically, saving you time and improving conversion rates
What You May Not Like:
- The mobile app could be more user-friendly, lacking some desktop features
- Integration options with third-party apps are somewhat limited
Pricing:
Custom pricing.
7. RealEstateCRM – Best for Listing Management
Image Source: RealEstateCRM
RealEstateCRM offers a comprehensive solution to help real estate businesses manage leads, contacts, and transactions.
But I think where it hits a home run is its marketing capabilities.
You can easily send mass emails to prospects and generate landing pages using listings – both huge time savers for real estate agents. Plus, it pools all the information related to leads from multiple channels to one place, allowing you to drive more personalized engagement.
The commercial real estate CRM solution lets you use email templates, contact tags, and advanced search views to be more productive. RealEstate CRM is also extremely customizable to fit individual business needs.
What You’ll Like:
- Property listing management for easy information sync with clients and to create websites for lead generation
- Contact segmentation into lists for easier organization, making it simpler to target specific groups
- Google Calendar integration for better scheduling and custom user roles to ensure clear responsibilities
- Easily lead capturing from websites, social media, and other platforms, ensuring a steady flow of new prospects into your CRM for faster follow-ups
What You May Not Like:
- Some users reported a steep learning curve for advanced features
- Occasional delays in customer support response times
Pricing:
Starts at $19/month.
Evaluation Criteria
The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:
- User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
- Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
- Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
- Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
- Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
- Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.
Which Is the Best Real Estate CRM
The ideal real estate CRM is your trusty tool in the fast-paced world of property deals. It’s about more than just storing contact details; it’s about nurturing leads, streamlining communication, and closing more deals.
Avoid selecting a tool solely based on its superficial features and instead focus on its ability to meet your needs and enhance your business operations. The best tool is the one that seamlessly integrates into your workflow, empowers your team, and delivers tangible results. Take advantage of free trials and demos to test the waters before committing. The perfect fit is out there, waiting to elevate your real estate game.
If you’re looking for an intuitive and budget-friendly solution that doesn’t compromise on functionality, you might consider exploring options with generous free plans like BIGContacts. BIGontacts allows you to experience the benefits of a CRM firsthand with a forever-free plan without any upfront investment, giving you the confidence to make an informed decision for your real estate business.
FAQ
How is real estate CRM different?
Real estate CRMs stand out because they're specifically designed for the unique needs of agents and brokers. They streamline lead management, track client interactions, simplify transaction management, and offer marketing automation tools all tailored to the real estate industry.
Why do real estate agents need a CRM?
Real estate agents need a CRM to stay organized, nurture leads, and close more deals. A CRM helps track client interactions, manage properties, automate tasks, and provide valuable insights for better decision-making.
Read more: Benefits of CRM: Why CRM Is Important for Your Business | BigContacts
Which is the cheapest CRM for real estate?
If you're looking for a budget-friendly option, consider BIGContacts CRM. They offer a forever-free plan for small teams with basic features, making it one of the cheapest CRMs for real estate. If you need more advanced functionalities, they also have affordable paid plans.
How to choose the best CRM for real estate?
To choose the best real estate CRM, consider your specific needs and budget. Look for features like contact management, lead tracking, transaction management, and marketing automation. Choose a user-friendly system with good customer support.
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