7 Best CRM Platforms with Mailchimp Integration You Need to Know

Automation is the key to a seamless customer experience.

– Paul Roetzer

Do you find yourself wasting hours manually updating data between Mailchimp and your CRM? I’ve been there too. The constant back and forth eats into your productivity, and honestly, it’s frustrating to see missed opportunities simply because your tools don’t talk to each other.

Thankfully, there’s a solution: Mailchimp Integration.

By connecting Mailchimp with a top-tier CRM, you can automate tasks, manage email campaigns and customer data, and ultimately, drive better results. In this guide, I’ll break down the 7 best CRM tools that integrate with Mailchimp, helping you manage your workflow and scale your business.

If you’re new to CRM and curious about its importance for Small & Medium Businesses, check out this quick video:

Why Should You Integrate Mailchimp With a CRM

Mailchimp is a powerful marketing tool that helps you craft, execute, and automate campaigns to attract leads and keep customers engaged. It’s primarily designed for designing marketing strategies, nurturing leads, and enhancing customer retention.

For instance, the average open rate for Mailchimp emails in the software and web application industry is 21.29%, with a click rate of 2.45%.

While Mailchimp offers basic CRM capabilities for small businesses, managing growing prospect lists can quickly become overwhelming. Integrating Mailchimp with a dedicated CRM helps keep contact data organized, streamlines sales and marketing efforts, and enhances customer support processes.

This integration bridges the gap between lead generation and lead management, ensuring your team can work efficiently while focusing on building strong customer relationships.

The Benefits of Mailchimp CRM Integration

Keeping data synchronized between Mailchimp and CRM offers an abundance of opportunities for you to improve your outreach. However, if you are still on the fence about integrating your Mailchimp account with a powerful CRM system, here are some of the most significant benefits that await you:

1. Schedule & Manage Campaigns

Get complete control over your marketing campaigns by combining the capabilities of CRM and Mailchimp. This provides you with a centralized platform for keeping track of all marketing activities. You can schedule, execute, and manage all marketing campaigns without switching between multiple applications. All the data is located in one place and synchronized instantly, helping you stay updated at all times.

2. Enhance Targeting

It becomes easier to drive more meaningful conversations with prospects and customers, with all essential data centrally located. Mailchimp CRM integration presents the opportunity to enhance the personalization of your outreach efforts. The marketing emails can be optimized according to the likes, demographics, preferences, and pain points of your target audience.

3. Automate Repetitive Activities

A key feature of CRM is that it helps automate administrative tasks, freeing up more time for critical business activities. The integration of Mailchimp and CRM can enable you to craft automated campaigns that deliver content to contacts based on their preferences at the right time. Automation not only saves time but also reduces costs, eliminates errors, and helps increase overall productivity.

4. Leverage Data Analytics

CRM offers robust reporting and analytics capabilities, making it easy to track the performance of every marketing campaign. It helps you analyze how well your marketing emails are doing with the audience. The insights offered by the CRM system can be leveraged to improve upcoming campaigns. Stay on top of every campaign and monitor how your contacts interact with your emails with enhanced visibility into business data. Track open and click-through rates, and identify areas where your campaigns require improvement.

A Quick Look at the Best Mailchimp CRM Integrations

To compile this list, I have assessed each tool’s ease of use and scalability, ensuring they meet the diverse needs of consultants. My evaluation includes my personal experiences, insights from reputable reviews, and feedback from industry peers.

7 Best MailChimp CRM Integrations

As we know, Mailchimp is the best tool for marketing automation. Here are our 7 top picks for CRM tools that seamlessly synchronize with Mailchimp.

1. BIGContacts – Best for Contact Management & Email Marketing for Startups & Small & Medium Businesses

BIGContacts is an easy-to-use CRM that offers a fully-functional integration with Mailchimp, allowing you to enhance and personalize your marketing endeavors. It is one of the best CRM with email marketing, task management, sales pipeline tracking, and contact management capabilities. The reporting and analytics features of the application make it easy to analyze the performance of marketing campaigns and identify areas of improvement. Moreover, the tool helps drive meaningful and personalized interactions with prospects and customers.

What You’ll Like:

1. Intelligent drip email campaigns that adjust automatically based on the position and activities of prospects
2. Recurring task automation to set activity reminders to improve productivity
3. Pipeline tracking to make it easy to visualize and manage all available sales opportunities
4. Detailed contact profiles that store the most relevant information with custom fields
5. Awesome human support 24/7 via phone, chat, and knowledge base
6. The interface is user-friendly and helps in navigating easily

What You May Not Like:

1. No downloadable or on-premise version
2. No dedicated account manager for the free plan, unlike the paid

Pricing:

1. Forever free for small teams. Paid starts at $9.99/month.

2. HubSpot – Best for Centralizing Sales, Marketing, & Support Operations

Image Source: Hubspot

HubSpot can be integrated with Mailchimp for improving marketing outcomes. The detailed contact profiles provide all the context you need to craft engaging marketing campaigns. The tool can be used to organize and manage deals effectively. HubSpot and Mailchimp integration can help automate marketing campaigns and share bulk emails with segmented customer lists. Moreover, the tool enhances organizational productivity by managing tasks and generating reminders.

What You’ll Like:

1. Forms and landing pages to generate more leads for your business
2. Visual workflow builder to automate repetitive marketing tasks, such as lead nurturing email sequences, internal notifications, and data updates
3. Social media management to schedule and publish content across multiple social media platforms directly from HubSpot
4. Sales pipeline management to track deals and opportunities from initial contact to close and leverage AI-powered insights to prioritize sales activities and improve win rates

What You May Not Like:

1. While HubSpot provides a variety of templates for emails, landing pages, etc., the extent of customization might be restrictive
2. Exporting or migrating your data can be complex and time-consuming

Pricing:

1. Starts at $15/user/month.

3. Zoho CRM – Best for Omnichannel Engagement

Image Source: Zoho CRM

Zoho CRM is a simple yet effective tool for managing customer interactions across multiple channels. Along with streamlining your customer engagement, it can score and prioritize leads so your time and resources are utilized efficiently. The CRM tool offers contact management, sales forecasting, and marketing automation capabilities. These features make Zoho CRM integration with Mailchimp highly functional. Furthermore, the AI assistant can provide you with intelligent recommendations and relevant suggestions to enhance your business offerings.

What You’ll Like:

1. AI-powered insights to optimize your business processes
2. Workflow automation to empower your team to be more productive and efficient
3. Real-time notifications for customer actions
4. AI-powered Zia assistant for lead scoring and forecasting, helping prioritize leads and predict sales outcomes accurately

What You May Not Like:

1. Complex setup process, especially for advanced customizations
2. Customer support is sometimes slow to resolve issues

Pricing:

1. Starts at $15.3/user/month.

4. Pipedrive – Best for Sales-Focused Teams

Image Source: Pipedrive

Pipedrive Mailchimp integration can enhance your lead generation and nurturing processes. The sales CRM tool enables you to pool all leads in one place and manage them effortlessly. Pipedrive can be used to set up sales pipelines with custom stages. These pipelines can be used to track all the essential details for deals and identify which leads require more attention. The tool also enables you to set up automated actions that enhance the overall effectiveness of the sales process.

What You’ll Like:

1. Custom sales pipelines to store and manage leads
2. User-friendly drag-and-drop interface to organize tasks and manage workflows effortlessly
3. Automated follow-up reminders to ensure you stay on top of deals, helping prevent missed opportunities
4. Detailed activity logging to capture every interaction, ensuring that all communications are well-documented

What You May Not Like:

1. Basic features are missing from lower-tier plans
2. Some users find the reporting features less comprehensive than other CRMs

Pricing:

1. Starts at $14/user/month.

5. Freshsales – Best for Deal Management

Image Source: Freshworks

Freshsales is an AI-powered CRM for Mailchimp that can foster team collaboration and strengthen customer relationships. It enables you to connect with your customers with their most preferred channel, further improving satisfaction. Freshsales also offers extensive customization options. These include custom fields, stages, modules, activities, and roles. The CRM tool can be used to automate routine activities, make data-driven decisions and deliver tailored solutions to customers.

What You’ll Like:

1. AI-powered insights to help prioritize and close deals efficiently
2. Role-based user permissions to ensure secure access and better control over sensitive data
3. Ticket routing to manage support by automatically assigning queries to the right team members
4. Workflow automation to reduce manual tasks, saving time and improving overall productivity

What You May Not Like:

1. Customer support response times could be faster, which might delay resolving urgent issues
2. Advanced customization options are limited, which may restrict tailoring the tool to specific needs

Pricing:

1. Starts at $10.6/user/month

6. Salesforce – Best for Large and Complex Sales Organizations

Image Source: Salesforce Admins

Salesforce ranks high in the list of Mailchimp CRM integrations. This CRM tool can significantly transform your marketing efforts. With its advanced features, such as business intelligence and automation, Salesforce can have a positive impact on your bottom line. It keeps all your business data in one place, helping you be more productive. The tool also offers AI-based recommendations, helping you make better decisions for your organization.

What You’ll Like:

1. Comprehensive lead tracking with real-time updates for better pipeline visibility
2. Workflow automation for streamlining repetitive tasks and improving efficiency
3. Detailed contact management with interaction history for building stronger relationships
4. Built-in collaboration tools to align sales and marketing teams effectively

What You May Not Like:

1. Some users reported occasional performance lags with large datasets.
2. Frequent updates sometimes disrupt workflows or require reconfiguration

Pricing:

1. Custom pricing

7. EngageBay – Best for Marketing Automation

Image Source: EngageBay

EngageBay is a popular choice for businesses that need an all-in-one CRM that brings sales, marketing, and support together. It improves contact management and makes it easy to deliver more personalized support experiences. The tool also offers advanced automation capabilities to improve organizational efficiency and reduce errors. Moreover, the analytics features allow you to stay on top of your customer engagement and team performance at all times.

What You’ll Like:

1. The ability to automate email sequences to improve follow-ups
2. Lead scoring feature to focus more on high-value prospects
3. Ability to create responsive landing pages and monitor their performance
4. Offers a suite of email marketing features, including email templates, drip campaigns, and A/B testing

What You May Not Like:

1. The mobile application is functional but doesn’t offer the full range of features available on the desktop version
2. While the basic interface is user-friendly, mastering some of the more complex features may require time and training

Pricing:

1. Starts at $12.9/user/month

Evaluation Criteria for the Best CRM Tools for Mailchimp Integration

Before we list the 7 top CRM Mailchimp integrations, here are the selection parameters used to collate the list:

1. Pricing: Affordability is a crucial factor for finding the right CRM application. We have included tools that offer high value for money and are budget-friendly.
2. Scalability: Every growing enterprise needs a scalable tool capable of keeping up with the changing business needs. Therefore, this list contains highly scalable tools that can grow with your business.
3. User Reviews: We have considered user reviews from credible platforms such as G2 and Capterra to find the most effective tools for your business.
4. Features: We have taken various essential factors into account for finding effective CRM Mailchimp integrations. These include automation capabilities, contact management, customer segmentation, reporting & analytics, mobile access, etc.
5. Ease of use: One of the most crucial factors for choosing a CRM tool is usability. We have only included simple and easy-to-use applications that do not add to your burden and can get things done effortlessly.

Why BIGContacts Is the Best CRM for Mailchimp

Managing email campaigns is a breeze when you have the right tools working together. BIGContacts pairs perfectly with Mailchimp, making it an unbeatable CRM for your marketing needs. Here’s why:

1. Seamless Mailchimp Integration

BIGContacts offers a Mailchimp Integration CRM platform that simplifies your marketing efforts. You can sync contact data automatically between the two platforms, ensuring your email campaigns always target the right audience. It eliminates the hassle of manual updates and keeps your marketing consistent, efficient, and error-free.

2. Centralized Contact Management

With BIGContacts, all your contact details are stored in one place, so you don’t have to juggle multiple platforms. This means every email interaction via Mailchimp is logged directly into your CRM. It’s like having a detailed history of your customer relationships at your fingertips, helping you craft better-targeted campaigns.

3. Powerful Automation Features

BIGContacts doesn’t just store data—it works with you. You can automate tasks like follow-ups, reminders, and even lead-nurturing campaigns. Pair this with Mailchimp Integration with BigContacts, and you have a marketing powerhouse. Think of it as having a personal assistant for your campaigns, ensuring no lead slips through the cracks.

4. Insightful Reporting

Get detailed reports on your email campaigns and CRM data in one place. BIGContacts tracks performance metrics, helping you analyze what’s working and where you can improve. With these insights, your Mailchimp campaigns can become smarter and more effective over time.

5. Customizable for Your Business

Whether you’re a small business or scaling fast, BIGContacts adapts to your needs. Create custom fields, workflows, and reports that align with your business goals. This flexibility ensures you can tailor the integration to maximize its impact for your marketing strategy.

How to Integrate Mailchimp CRM With BigContacts

Setting up a CRM with Mailchimp integration in BigContacts is a straightforward process that lets you seamlessly manage your marketing campaigns and contacts in one place. Follow these steps to get started:

Step 1: Log in to Your BigContacts Account

To begin, log in to your BigContacts account using your credentials. Once you’re in, navigate to the dashboard. This is your central hub, where you can access all the tools and integrations BigContacts has to offer. Take a moment to familiarize yourself with the interface if it’s your first time—it’s intuitive and easy to use.

Step 2: Access the Integrations Section

In the dashboard, locate and click on the “Integrations” tab. This section houses all the external tools that BigContacts can connect with, making it easy to extend its functionality. From here, search for Mailchimp in the list of available integrations. It’s typically listed under marketing-related tools, so it’s easy to spot.

Step 3: Connect Your Mailchimp Account

Click on the Mailchimp integration option, and you’ll be prompted to sign in to your Mailchimp account. Enter your Mailchimp credentials and grant the necessary permissions. This step ensures that BigContacts can securely access your Mailchimp data, like contact lists and campaign details. Don’t worry—your data stays private and safe throughout the process.

Step 4: Set Up Sync Preferences

Once the accounts are linked, it’s time to customize the integration. Choose your sync settings based on your needs:

1. Decide whether to use a one-way or two-way sync.
2. Select which data fields (e.g., name, email, phone number, or tags) you want to sync between the platforms.
3. Set the frequency of data updates to ensure your CRM and Mailchimp lists are always aligned.

This customization ensures that your workflow is tailored to your business goals, making the integration truly effective.

Step 5: Test the Integration

Before diving in, it’s important to test the integration to ensure everything is working as expected. Create a sample contact or campaign in either BigContacts or Mailchimp. Check if the data syncs correctly between the two platforms. If it does, congratulations—you’ve successfully integrated BigContacts with Mailchimp! If not, revisit the settings or contact support for assistance.

Step 6: Start Managing Contacts and Campaigns Effortlessly

Now that the integration is live, you can easily manage your email marketing campaigns and contacts from a single platform. Use BigContacts to track customer interactions, automate follow-ups, and analyze campaign performance, all while Mailchimp handles the email delivery. This integration saves you time and keeps your data organized.

Finding the Most Suitable Tool for Your Business

The tools listed above are highly functional and efficient. However, Choosing a CRM for Mailchimp from the extensive list of options available can be overwhelming.

Here are some ways to make the selection process slightly easier for you:

1. Start with the end in mind. Know what objectives you wish to achieve with the tool.
2. Compare the top-rated solutions against your needs.
3. Include the end-users in the decision-making process.
4. Go through user reviews and ratings.
5. Use the free trial to test out the tool’s functionality.
6. Focus on scalability and ease of use.

Enhance Marketing Endeavors with Mailchimp CRM Integration

Mailchimp CRM integration can help you significantly transform your customer engagement and grow your business.

The 7 tools listed in this blog are highly efficient and offer great value. The implementation of any of these tools can help you make the most out of your marketing efforts. However, to select the best tool out of these, keep your business’s unique needs in mind. You must also pay attention to the tool’s scalability and usability.

If you require a comprehensive and functional tool that offers multiple fully-featured integrations, BIGContacts can be an excellent choice. It’s uncomplicated, reliable, and effective. Furthermore, the tool offers powerful automation capabilities to help you get things done quickly.

Mailchimp Integration FAQs

What are some essential features of a CRM tool for Mailchimp integration?

When choosing a CRM for Mailchimp integration, look for features like two-way contact syncing, automated data updates, and segmentation options for targeted campaigns. Reporting tools to track email performance and scheduling capabilities for follow-ups are also key. If you're wondering Mailchimp is a CRM, it’s more of a marketing tool that works best with a dedicated CRM.

How do I know if Mailchimp CRM integration is helping my business?

You’ll know the Mailchimp CRM integration is helping when you see smoother workflows and better results. Look for time saved on manual updates, improved targeting in campaigns, and higher engagement rates. If your marketing feels more efficient and customer interactions are more organized, that’s a clear sign the integration is working for your business!

How does BIGContacts stand apart from other Mailchimp CRM integration options?

BIGContacts stands out from other Mailchimp CRM integration options by offering seamless two-way sync and customizable data mapping, so you always have updated and accurate contact information. Its easy setup, automation features, and centralized contact management save time and reduce manual effort. Plus, it’s designed to grow with your business, making it a reliable long-term solution.

Can I use Mailchimp as a standalone CRM?

Yes, you can use Mailchimp as a standalone CRM, but it’s fairly basic. It’s great for managing email campaigns and tracking customer interactions, but it lacks advanced features like sales pipelines or task management. If you need more powerful CRM functionality, pairing Mailchimp with a dedicated CRM tool like BigContacts is a better choice.