Investing hours on a lead only to get turned down later can be pretty disappointing. Not every lead you manage to pull in is there to make the purchase.
Customer relationship management is indispensable for businesses of all scales and types. It can help enterprises earn credibility and leverage it to increase profits. However, to accomplish this, it is important to keep CRM data clean and well-organized.
‘Leads’ are potential customers that have to be encouraged to make the final purchase. However, not every lead that you capture will end up converting into a customer.