The importance of online advertising cannot be overstated enough.  More people are online now than ever before.

‘Leads’ are potential customers that have to be encouraged to make the final purchase. However, not every lead that you capture will end up converting into a customer.

Leads represent any individual or business entity that expresses some form of interest in what you are selling.

When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software.

Did you know that CRM software is one of the biggest software markets in the world? One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization.

Remember the last time you were actually surprised by a delightful experience from a customer service team? Maybe you ordered your favorite pizza online, only to find the restaurant didn’t have it in stock anymore. Instead of issuing a refund, the customer care representative had the pizza delivered right to your doorstep from another location....

There is a simple resource we’d all love to have more of: time. Especially in business environments, it’s a precious commodity that can be a difference maker in making sure that you can run your business, attract customers, and keep your employees engaged.