As a small business owner or manager, you only have limited funds available to market your products. And too often, small businesses like yours choose to invest in more immediate promotional opportunities, thinking that they are better served to get the word out about a current promotion or new product than spending it on something...

For as long as there have been businesses and customers, there have been strategies aimed at keeping clients happy and loyal to a certain product or service. But as business processes have evolved and technology has begun to play a major role in how businesses interact with their clients, customer relationship management (CRM) has become...