About

CoachDeck was founded in 2007 by Brian Gotta, who brought his vision to life by creating a unique set of coaching cards designed to help volunteer coaches run more effective and enjoyable practices. Aimed at improving the youth sports experience, CoachDeck cards are developed to assist coaches in teaching important skills and fundamentals through fun drills and games. This innovative tool simplifies the coaching process, allowing coaches to pull out a deck of cards and instantly have a variety of drills at their fingertips. Today, CoachDeck supports a wide range of sports and continues to be a valuable resource for youth sports coaches striving to make a positive impact on their players.

Problem

CoachDeck faced challenges managing a rapidly growing contact list of 30,000. Their initial homegrown CRM, while functional, wasn't scalable and lacked features for efficient customer interaction management. Manual data entry was time-consuming, hindering follow-up efforts and lead nurturing.

"We were using a basic, homemade CRM," says Brian. "As we grew, it became clear we needed a more robust system. I explored numerous options, but none offered the specific functionalities we required until I found BIGContacts. It was like a more powerful version of our old system, with the features we craved."

Solution

BIGContacts emerged as the ideal solution with its comprehensive CRM functionalities tailored to CoachDeck's needs. Key features included:

  • Automated Workflows: Streamlined processes like sending pre-written emails and scheduling follow-ups.
  • Contact Segmentation: Targeted outreach based on customer interests.
  • Centralized Activity Tracking: Maintained a complete communication history for every customer.

Brian's Favorite Features:

  • Simple Interface: Brian highlights the ability to view multiple activity rows at a glance, facilitating quicker communication reviews.
  • Advanced Scheduling: The "send later" feature with clear confirmation steps eliminates accidental email blasts, a concern Brian raised with other CRMs.
  • Long-Term Partnership: Brian, a BIGContacts user for 15 years, emphasizes his deep understanding and appreciation for the system's ongoing improvements.

Results

By implementing BIGContacts, CoachDeck transformed its customer communication strategy. Brian describes the system as "integral to our business." Improved workflows and communication history undoubtedly enhanced overall efficiency and customer relationships.

Leveraging BIGContacts' robust CRM functionalities, CoachDeck strengthened its customer relationships. Improved communication processes and Brian Gotta's long-term satisfaction solidify BIGContacts as a valuable partner in CoachDeck's success story.

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